aglx.com, with a focus on the NZ section

Nothing on aglx.com links to /nz/ with a normal link. The logo on every NZ page goes to the US homepage, the US homepage only mentions the NZ section in a hidden hreflang tag, and the NZ menu lists the NZ service pages but not the NZ homepage itself.

Google finds pages and judges their importance through internal links. The NZ homepage is the page we want ranking for broad NZ searches, yet as far as the site structure is concerned it is an island. It is still the top NZ landing page in GA4 (159 sessions in 90 days), mostly from direct and email visits.

1. On every /nz/ page, point the logo to https://www.aglx.com/nz/ instead of the US homepage.
2. Add a small region switch ("United States | New Zealand") to the header and footer of every page, linking to the matching page in the other region where one exists.
3. Add an "AGLX Asia Pacific" block to the US homepage linking to /nz/.
4. Add a "Home" item to the NZ menu that links to /nz/.

Every NZ page has a footer "Services" list with 9 links to the US service pages, so each NZ page links to the US versions more often than to its own. /nz/contact-us/ redirects to the US contact page, and the six "Learn more" buttons on the NZ homepage all use the same anchor text.

Internal links tell Google which pages matter for which market. At the moment the NZ section is passing its own authority to the US pages, and NZ buyers who click around end up reading US copy, US case studies and a US contact page.

1. Create a separate footer menu for the /nz/ pages that links to the NZ service pages. Use the NZ menu in Elementor's footer template with a display condition for /nz/ pages.
2. Build /nz/contact-us/ (or stop the redirect and point it at the Asia Pacific booking page until it exists).
3. Change the six "Learn more" buttons on the NZ homepage to descriptive text, for example "Explore adaptive strategy" and "See the Flow Learning Lab".
4. Check the body copy of each NZ page for any remaining links to US pages and swap them for the NZ version.

The NZ homepage, Complexity and Flow System pages link "Book a call" to /book-a-call/na/, which is the North America booking page (and a duplicate URL of /book-a-call-na/). Six other NZ pages use Steve's HubSpot calendar. Every NZ page also has at least one button that links to "#" and does nothing (two on the NZ homepage). The Asia Pacific booking page, /book-a-call-asia-pacific/, has no internal links at all.

Booking a call is the main conversion on the site. NZ buyers are being sent to the US team or to a dead button at the exact moment they are ready to talk.

1. Choose one NZ booking destination: /book-a-call-asia-pacific/ (recommended, so the visit is tracked on the site) or Steve's HubSpot link.
2. Update every "Book a call" button on the 9 NZ pages to use it.
3. Find the "#" buttons (Elementor button widgets with an empty link) and either link them or remove them.
4. In GA4, mark a click on the booking button (or the HubSpot meeting booked event) as a key event.

Six NZ pages have correct, two way hreflang tags with their US twins, which is good. Three do not: /nz/the-flow-system/ (its US twin /the-flow-system/ has none either), and the two NZ only pages, /nz/integrated-risk-management/ and /nz/complexity-informed-practitioners/.

Without hreflang Google can show the US Flow System page to NZ searchers, or treat the two pages as near duplicates and pick one. The NZ only pages need a self reference so they are clearly marked as en-NZ.

1. Add the tags below to both Flow System pages.
2. Add a self referencing en-nz tag to the two NZ only pages.
3. When the NZ Team Coaching and Peak Performance pages go live, add hreflang pairs to them and their US versions.
4. Re-check with the Hreflang tab in the sheet.

<!-- On https://www.aglx.com/nz/the-flow-system/ AND https://www.aglx.com/the-flow-system/ -->
<link rel="alternate" hreflang="en-us" href="https://www.aglx.com/the-flow-system/" />
<link rel="alternate" hreflang="en-nz" href="https://www.aglx.com/nz/the-flow-system/" />
<link rel="alternate" hreflang="x-default" href="https://www.aglx.com/the-flow-system/" />

<!-- On the NZ only pages (no US version) -->
<link rel="alternate" hreflang="en-nz" href="https://www.aglx.com/nz/integrated-risk-management/" />
<link rel="alternate" hreflang="en-nz" href="https://www.aglx.com/nz/complexity-informed-practitioners/" />

Earlier versions of the NZ section used different URLs. These now return a 404 error but still get visits in GA4: /nz/resources/complexity-informed-practiotioners/, /nz/resources/the-flow-system/, /nz/resources/ and /nz/the-flow-lab/. The planned /nz/team-organisational-coaching/ also returns 404, and /nz/peak-performance-teaming-workshops/ redirects to the US page.

Every visit to a 404 page is a lost lead, and any link pointing at these URLs passes nothing to the site.

1. Add the 301 redirects listed in the Redirect map tab (Yoast Premium Redirects, the Redirection plugin, or Cloudflare redirect rules).
2. Test each one returns a single 301 to a live page.
3. When the NZ Team Coaching and Peak Performance pages are published, change their temporary redirects to point at the new pages.

The NZ pages carry Organization schema named "AGLX, LLC" with Auckland and postcode 1022, but no street address or phone. The Google Business Profile lists AGLX at 12 Madden Street, Auckland CBD 1010, phone 0210 327 300. There is no phone number anywhere in the NZ section, and none of the NZ service pages have Service schema.

Consistent name, address and phone across the site, schema and Google Business Profile is a core local ranking signal. Service schema tells Google exactly what each NZ page offers and where.

1. Replace the NZ Organization schema with the ProfessionalService block below (sitewide on /nz/ pages).
2. Add a Service block to each NZ service page (example below for Adaptive Strategy).
3. Add the phone number to the NZ header or footer, matching the Google profile exactly.
4. Test each page in Google's Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ProfessionalService",
  "@id": "https://www.aglx.com/nz/#business",
  "name": "AGLX Asia Pacific",
  "url": "https://www.aglx.com/nz/",
  "telephone": "+64 210 327 300",
  "email": "info@aglx.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "12 Madden Street",
    "addressLocality": "Auckland CBD",
    "addressRegion": "Auckland",
    "postalCode": "1010",
    "addressCountry": "NZ"
  },
  "areaServed": { "@type": "Country", "name": "New Zealand" },
  "parentOrganization": { "@type": "Organization", "name": "AGLX", "url": "https://www.aglx.com/" },
  "sameAs": ["https://www.linkedin.com/company/aglx-consulting-llc/"]
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Adaptive Strategy Consulting",
  "serviceType": "Strategy consulting",
  "url": "https://www.aglx.com/nz/adaptive-strategy/",
  "provider": { "@id": "https://www.aglx.com/nz/#business" },
  "areaServed": { "@type": "Country", "name": "New Zealand" }
}
</script>

Only one NZ title (Adaptive Leadership) includes NZ, the NZ homepage title has no NZ or Auckland in it, and 6 of 9 NZ titles run past the 60 characters Google shows. Three H1s say nothing about the service: "Better Performance Through Adaptability", "Science-based Answers to Build Flow" and "AGLX as Complexity-Informed Practitioners".

The title and H1 are still the strongest on page signals, and the title is the headline people see in Google. Adding NZ tells both Google and the searcher this is the local version.

1. Update the title, meta description and H1 on each NZ page using the suggestions in the NZ titles and meta tab (all titles under 60 characters, all descriptions under 160).
2. Keep the visual hero headline if the design needs it, and make the H1 the descriptive line.
3. Request indexing for each page in Search Console once changed.

86 of the 108 images on the NZ pages (60 unique files) have empty alt text, including every client logo on the NZ homepage. Most photos have generic file names such as aglx2.jpg and ll1.jpg. The /nz/integrated-risk-management/ page shows a US "Service Disabled Veteran Owned" certification badge.

Alt text is how Google understands images and it adds relevant words to the page. Client logos with alt text ("Watercare logo", "NZ Super Fund logo") also reinforce the NZ client list. The US badge means nothing to NZ buyers.

1. Add the suggested alt text from the NZ image alt text tab in the WordPress media library.
2. For photos, look at each one and describe it in a plain sentence, using the page topic where it fits.
3. Rename new uploads with descriptive file names before uploading.
4. Remove the US certification badge from the NZ Integrated Risk Management page.

Lighthouse mobile performance scores range from 31 to 50 across the six page types we tested. The NZ homepage scores 32 with a 35 second largest paint and an 11.7 MB page; the US homepage scores 31 at 13.9 MB. Across the site there are 117.7 MB of images in 369 files: 111 are over 200 KB, 18 are over 1 MB, and only 16 use a modern format such as WebP. 580 images load straight away instead of lazily, and reCAPTCHA (346 KB) loads on all 160 pages even though only a few have a form.

Page speed and Core Web Vitals are ranking factors, and most visitors are on phones. On a page that takes over 30 seconds to show its main image on a mobile connection, many people leave before they see anything.

1. Compress and resize the images in the Large images tab, starting with the largest (Santa_2023_Page_4.png is 9 MB, the Brian Rivera photo on the homepage 4.3 MB). Target under 200 KB each.
2. Turn on WebP conversion and lazy loading site wide (Breeze is already installed; add ShortPixel, Imagify or Cloudflare Polish for WebP).
3. Load reCAPTCHA only on pages with a form.
4. Turn on Elementor's performance features: Improved CSS Loading, Inline Font Icons, Lazy Load Background Images.
5. Remove Smart Slider 3 assets from pages that do not use a slider, and load Google Fonts once (Roboto is loaded from Google and locally).
6. Delay the HubSpot (5 scripts), Clarity and gtag scripts until the visitor interacts, using Breeze or Perfmatters.
7. Re-run Lighthouse and aim for 70 plus on mobile.

Eight internal links point to pages that no longer exist (404). Most are in older articles and facilitation technique pages that link to old URLs, and one dead URL is listed in the video sitemap.

Broken links waste the visitor's click and the value the link would pass, and a pattern of them tells Google the site is not well maintained.

1. Update each link using the fix in the Broken links tab (most have a live replacement page).
2. Add the matching 301 redirects from the Redirect map tab so any outside links are caught too.

The main menu links to /aglx-thinking and /case-studies without the trailing slash, so on all 142 pages that use the menu, both links go through a 301 redirect. Ten other internal links do the same.

Each redirect adds a delay for visitors and wastes crawl time. Google prefers internal links to point straight at the final URL.

1. In Appearance, Menus (or the Elementor header), change the two menu links to https://www.aglx.com/aglx-thinking/ and https://www.aglx.com/case-studies/.
2. Update the other links listed in the Internal redirects tab.

Twelve pages exist at two addresses. The facilitation techniques are live at both /facilitation-technique-pre-mortem/ and /methods/pre-mortem/ (and similar /techniques/ URLs), and the booking pages at both /book-a-call-na/ and /book-a-call/na/. The duplicates point their canonical tag at the main version, which helps, but other pages link to the duplicates. Steve McCrone also has two profile pages: /steve-mccrone/ and /team-member/steven-mccrone/.

Duplicates split link value and crawl time. A canonical tag is a hint; a 301 redirect is a clear instruction.

1. 301 redirect each duplicate to its canonical URL (listed in the Duplicate URLs and Redirect map tabs).
2. Update the internal links that point at the duplicates.
3. Choose one Steve McCrone page, 301 the other to it, and link it from the NZ section.

27 pages in the sitemaps have no internal links pointing to them. They include the NZ homepage, the Asia Pacific booking page, all 14 facilitation technique pages, the Energy sector page, the Peak Performance Safety Training page and Steve McCrone's profile.

Pages with no internal links are hard for Google to find and rank, and visitors can only reach them from search or ads. The facilitation technique pages are some of the best free content on the site and they are stranded.

1. Build a "Facilitation techniques" hub page that links to all 14 technique pages, and link it from the Flow Learning Lab and the menu.
2. Link the Energy sector and Safety Training pages from the related service pages (Adaptive Safety, Integrated Risk Management).
3. Fix the NZ homepage and booking page links (see the NZ section of this report).
4. Use the Orphan pages tab as the checklist.

21 blog tag pages, 8 author pages, 3 region pages and 1 category page are in the sitemaps and open to indexing. They are thin lists of posts with near identical titles (nine are titled "AGLX | Thinking Blog") and the same H1, "AGLX Thinking". Internal search results such as /?s=strategy can also be indexed, and the video sitemap lists one URL that is a 404.

Dozens of thin, repetitive pages dilute the site's quality signals and compete with the real articles and service pages.

1. In Yoast, Settings, Categories and tags: set Tags to not show in search results. Do the same for Author archives and the Region taxonomy.
2. Make sure Yoast's "Search pages" setting is noindex.
3. Remove the video block sitemap (pp_video_block) or fix its URL.
4. If any tag page gets real traffic, keep it indexed and give it a proper intro and title instead.

19 pages have no meta description (10 of them team member pages), 11 pages share a title with another page, 10 share a meta description, and 24 pages have no H1 heading (11 team member pages and 8 landing pages). 54 titles are under 30 characters, for example "AGLX | Energy Sector".

Missing or repeated titles and descriptions make Google write its own snippet, usually a worse one. Pages without an H1 give Google a weaker signal about the main topic.

1. Work through the Titles, meta and H1s tab; it lists every page and what is missing.
2. Give each team member page a title like "Steve McCrone, Managing Director Asia Pacific | AGLX", a description and an H1 with the person's name.
3. Make the landing page H1s describe the page (for example "Pre Mortem: A Facilitation Technique for Better Planning").

Every page has valid basic schema from Yoast (WebPage, Breadcrumb, Organization) and none of it has errors. But only 1 of 55 blog articles is marked up as a BlogPosting, case studies have no Article markup, team members have no Person markup, and no page anywhere has Service markup.

Rich structured data helps Google and AI search tools understand who wrote what, what AGLX sells, and who the experts are, which matters a lot for a consultancy built on its people.

1. In Yoast, set the schema Article type for Posts to "Blog post" and for Case studies to "Article".
2. Add Person schema to the team member template.
3. Add Service schema to each service page (US and NZ). The Schema tab lists every page type with what to add.

10 links to other websites are dead (404, or the site is no longer reachable). Three on the /facilitation-technique-alternative-futures/ page are typing mistakes that turned internal links into broken external ones (http://methods/think-write-share). One article embeds a LinkedIn image link that has expired.

Dead outbound links make articles look neglected and send visitors nowhere.

1. Fix the three typing mistakes on the Alternative Futures page so they point at the technique pages.
2. Replace the other dead links with a working source or remove them.
3. Upload the expired LinkedIn image to the media library.

The site runs on HTTPS behind Cloudflare and pages are cached well. But it sends none of the standard security headers (HSTS, X-Content-Type-Options, X-Frame-Options, Referrer-Policy, Permissions-Policy), and http://aglx.com/ takes two redirects to reach https://www.aglx.com/.

Security headers are a trust and best practice signal (Lighthouse best practices scores are 69 to 73), and HSTS makes sure browsers always use HTTPS. One clean redirect is faster than two.

1. Turn on the Cloudflare settings below.
2. Add a single Cloudflare redirect rule: any http:// or non www request goes straight to https://www.aglx.com/ with the same path.

Cloudflare dashboard > SSL/TLS > Edge Certificates:
  Always Use HTTPS: On
  HTTP Strict Transport Security (HSTS): Enable, max-age 6 months, include subdomains, no preload to start

Cloudflare > Rules > Transform Rules > Modify Response Header (all requests):
  X-Content-Type-Options: nosniff
  X-Frame-Options: SAMEORIGIN
  Referrer-Policy: strict-origin-when-cross-origin
  Permissions-Policy: camera=(), microphone=(), geolocation=()

Every page has template links that go to "#" (1,693 in total). Lighthouse flags "Learn more" links with no descriptive text, headings that skip levels, blog and case study pages with no main landmark, buttons with no accessible name, small touch targets, and low colour contrast on case studies, where the layout also shifts while loading (CLS 0.121).

Accessibility and SEO overlap: descriptive links, a clear heading order and a stable layout help Google understand the page and help every visitor use it.

1. Replace "#" links in the header and footer templates with real links, or with buttons if they open menus.
2. Use descriptive link text instead of "Learn more".
3. Keep headings in order (H1, then H2, then H3) in the Elementor templates.
4. Give the blog and case study templates a main element, and set width and height on images to stop layout shift.

GA4 is installed on every page, which is good, but no key events are set up, so the 23 form submissions in the last 90 days were not counted as leads. A large share of sessions come from Germany (1,754 against 546 from NZ), most likely bots and tools. We cannot see Search Console data for aglx.com, and the Semrush site audit for the site last ran on 30 March, before the NZ section existed.

Without key events and Search Console, there is no reliable way to show which pages and searches produce enquiries, or to spot indexing problems early.

1. In GA4, mark form_submit (or the form thank you event) and booking clicks as key events.
2. Add a filter or comparison to exclude obvious bot traffic, and build an NZ only view.
3. Add Fabric Digital to Search Console as a Full user and add https://www.aglx.com/nz/ as its own property.
4. Set the Semrush site audit to run monthly so new problems are caught.
5. Optional: verify the site in Bing Webmaster Tools, which also feeds ChatGPT search.